ATG vs WebSphere vs Demandware vs Magento vs eBay Largest Clients (America)

Updated – May 27, 2014
If you work for a large online retailer and are looking for an E-Commerce platform, you probably conduct research comparing different platforms’ capabilities and prices. While this step is very important, having examples of the biggest sites using those platforms can be  helpful as well. By looking at different platform-based online stores (product description pages, navigation, search,  check out process, etc.),  you can see  which of those sites provide the type of shopping experience you want your buyers to have and subsequently take it into account when choosing an E-Commerce platform.

In this post you will find a list of the biggest eCommerce companies that use the most popular eCommerce platforms among the IR Top 500 eRetailers.

Oracle ATG Commerce IBM Websphere




Blue Nile

American Apparel

Barned & Noble


Stage Stores



Sur La Table



Restoration Hardware


Ann Taylor

Pure Formulas

The Vitamin Shoppe

Apple Philips


Eddie Bauer






American Eagle


Finish Line

Musician’s Friend


JC Penny

Macy’s CVS

Best Buy

Office Max






Neiman Marcus






Harry & David

JoS. A. Bank

Life Way

Bass Pro Shops


Advanced Auto Part

Home Depot

The Children’s Place


Sam Ash






Abercrombie & Fitch




The North Face


Office Depot






West Marine

David’s Bridal


Northern Tool + Equipment

Magento Demandware eBay/GSI Commerce
English Tea Store

Ami Clubwear

Action Village

The Grommet


Tool King

Shop Jimmy

Diamond Nexus

Wet Seal

Bare Essentials


Barneys Newyork

Brooks Brothers


Nine West

Jo Ann

Jewelry Television







LifeTime Brands

Hickory Farms





Tory Burch

Victoria’s Secret

Radio Shack




Major League Baseball


Kate Spade



Ralph Lauren


Want to know what the biggest clients of the top 7 European eCommerce platforms for the IR Top 500 European eRetailers are? Then read ‘Hybris vs WebSphere vs ATG vs Intershop vs Venda vs Magento Clients from the IR Top 500 European eRetailers’.

There is always a possibility that some of the companies mentioned above will migrate to another hosting solution in the future, or they may have recently switched to another platform without yet announcing. If you notice that this is the case, please leave a comment and I will make the necessary changes to this post.

2017-12-12T01:10:34+00:00February 27, 2013|All|

About the Author:

Elena Rybalchenko is a Marketing Professional with a background in engineering. She has been focused on improving communication between technical and business professionals in the eCommerce industry through translating technical information for non-technical audiences, as well as analyzing eCommerce and IT markets and sharing industry insights and trends.


  1. Elyse March 14, 2015 at 12:17 pm - Reply

    We are looking to,replace our homegrown Ecommerce platform with a SAS solution that can integrate into our ERP and content management. Run on a Iseries IBM. Our site highly customized to accommodate our online award builder driven fom the I series CM and a dynamic personalization tool.

    Appreciate your advice on where to start.

    • Elena March 17, 2015 at 7:06 am - Reply

      Hi Elyse,

      There are a number of factors that you should consider (such as your site traffic numbers, are your solutions Windows or Linux based, yearly online sales, etc). Feel free to email me directly ([email protected]) and I will be happy to help you.

  2. Prasad December 13, 2014 at 8:00 am - Reply

    Very good listing Elena . Pl add Michael kores; Maritz/Amway ; KOHL’s all on ATG/Endeca platforms

    Also can you list for MEA clients [ Middle East and Africa] I can suggest that Mr Price ; Foschini group are on ATG/Endeca.

    • Elena December 16, 2014 at 6:36 am - Reply

      Hi Prasad,

      Thank you for your comment! I like your idea.

      Unfortunately, I currently don’t have enough information to publish a similar list for MEA. I will look into it and try to put something together in the future.

  3. sneha December 10, 2014 at 1:56 am - Reply

    I am little new in field. Can anyone suggest strength and weakness of using an ecommerce platform vis-a-vis doing a custom development for an ecommerce site

    • Elena December 16, 2014 at 6:44 am - Reply

      Hi Sneha,

      Building your own eCommerce platform allows you to get an eCommerce solution designed around your unique business needs. However, it comes with the cost. Finding experienced developers who can deliver a high quality product is not easy and maintaining a large internal team to support this site is not cheap. Unless, your business is extremely different from everything else in the market, it makes sense to find an existing platform that meets most of your business needs and then customize it.

  4. Pat train September 6, 2014 at 7:35 pm - Reply

    Thanks Elena. This is very useful. It would be great if there is the comparison on each platform.

    • Elena September 16, 2014 at 11:22 am - Reply

      Thank you for your comment Pat! I will look into it.

  5. PK June 24, 2014 at 11:47 pm - Reply

    So this is a listing of who uses what. Any educated perspective on the pros and cons? Costs? Of the system itself, and of the deployment/maintenance? Why pick one over the other? Nothing of that sort here, just a listing — which is easily doable by a couple of interns sitting for half a day.

  6. Alexandra Seigenberg June 13, 2014 at 4:22 am - Reply

    October 12, 2013 also has a good list of clients such as Tesco Clothing, TK-Max, Jimmy Choo, Universal, Superdrug,, Laura Ashley, The Metropolitan Museum, Cloggs, Sharp, JVC etc…

    -Jimmy Choo & Kate Spade are on Demandware

    There is a tool on google chrome called BuiltWith that allows you to see all the technologies a website is running on

  7. Siva June 4, 2014 at 1:22 am - Reply

    Hi, I have a possibility to get an opportunity to work with ATG in Harland clarke company. Can anyone suggest me whether it is encouragable to choose ATG as my current career is with Java/J2EE development. Awaiting for your response. Also can anyone explain what ATG is??

  8. ENT June 3, 2014 at 5:43 am - Reply

    WalMart definitely still use Oracle Commerce (ATG) for several projects including some of their affiliates in Latin America (,
    Verizon Wireless are on Oracle Commerce (ATG+Endeca).
    Home Depot use Endeca, not sure how that fits into the categorization on this page.

    • Elena June 3, 2014 at 5:56 am - Reply

      Thank you for sharing, ENT! I might actually put together a list of Endeca users in the future.

  9. BNR May 9, 2014 at 1:17 pm - Reply

    Thanks for the list. Very good compilation. I am surprised to see no separate column for Hybris. Does it means very few clients are using Hybris among the IR Top 500 eRetailers?

  10. Tim April 26, 2014 at 9:27 am - Reply

    B&N is moving to ATG

    • Elena April 28, 2014 at 6:03 am - Reply

      Thanks for sharing this info Tim!

  11. vasanth April 8, 2014 at 10:42 pm - Reply

    Hi elena

    How demand ware is picking up in the market compare to other products?

    please let me know since i worked on WCS and i want to learn demandware.

  12. Mike March 24, 2014 at 7:44 am - Reply

    Great infographic, Elena – very informative! But, is this a bit of apples and oranges? Aren’t GSI, Demandware and Amazon, for example, single instance large scale platforms that get a basic level of customization for individual subscribers? Versus Magento and Websphere which are development tools, that each client uses to custom build their own instance from the ground up?

    • Elena March 27, 2014 at 10:44 am - Reply

      Hi Mike,

      Thank you for your comment and I am glad you found the post useful!
      My answer to your question is yea and no.
      All of the platforms mentioned in the post are used as a foundation for building eCommerce sites by companies listed above. In other words, when large online retailers are planning on building an eCommerce website, they most often choose between ATG, IBM WS, Hybris, Demandware, Intershop, Venda and Magento. That is a main reason why I put together this list.
      On the other hand, you are absolutely right that some of those platforms require more customization and development work than others.

  13. Alexandra March 4, 2014 at 10:58 pm - Reply is not running more on INTERSHOP – they have devepolled their own /inhouse Solution/Framwork called “Lhotse”

    See also

    or check with

  14. Alexandra March 4, 2014 at 10:54 pm - Reply

    MEXX has turned OFF their (INTERSHOP) based WEBSHOP – see also

    • Elena March 6, 2014 at 6:52 am - Reply

      Thanks, Alexandra! This is very interesting information. I have removed MEXX and Otto from the list of Intershop clients.

  15. Soulfreezer January 9, 2014 at 11:53 pm - Reply

    Elena – Neiman Marcus is moving to hybris and so is Abercrombie and Fitch.

    Scholastic is on IBM WCS.

    Adidas EU has moved to Demandware.

    P&G is on Demandware (they just use hyrbis PIM and not commerce)

  16. Mukhtar Mukuddem December 27, 2013 at 9:30 am - Reply

    We are running Endeca on Hybris. It was a challenge. Still is. http://Www.Kalahari. com.

  17. Bharath December 22, 2013 at 9:07 pm - Reply

    Very good information

  18. buggybread December 21, 2013 at 1:54 pm - Reply
  19. Praveen Vemulapalli December 6, 2013 at 12:45 am - Reply

    Elena, Great work by the way! This is very nice!

    Felton & Samee, Quite a few merchants running on Magento, Demandware, & ATG Commerce are using the Order Management Platform provided by Order Management Systems, LLC ( Hope this helps!


    • Elena December 10, 2013 at 7:47 am - Reply

      Thank you, Praveen!

  20. michael December 4, 2013 at 9:26 am - Reply

    Would be nice to see where Burberry is on the list.

  21. Ranga November 12, 2013 at 10:02 pm - Reply

    Can you add a list of sites that have gone in for custom development instead of using the tools/frameworks mentioned above.

    The above list was very useful, thanks.

    • Elena November 26, 2013 at 8:07 am - Reply

      Hi Ranga,

      Unfortunately, there is not much information online about companies that use internally built platforms. As far as I know, the following eCommerce sites from the Internet Retailer Top 500 list run/were running/plan on running such platforms:
      Estee Lauder
      Market America (source: Internet Retailer)
      Walmart is building its own eCommerce platform (sources: Internet Retailer and MSN Money).
      1-800-CONTACTS recently dropped their internally built eCommerce platform (source: Yahoo Finance).
      Also, the Top 500 Online Retailers Guide lists eCommerce platforms, hosting providers and other technologies that the leading eCommerce sites use.

  22. Osvaldo Spadano October 12, 2013 at 1:31 am - Reply also has a good list of clients such as Tesco Clothing, TK-Max, Jimmy Choo, Universal, Superdrug,, Laura Ashley, The Metropolitan Museum, Cloggs, Sharp, JVC etc…

  23. Erick Cerda October 11, 2013 at 11:59 am - Reply

    +1 Dave & Jonathan, a solution’s name can easily get dragged through the mud due to an incompetent SI partner resulting in a failed implementation.

    We have been called-in on several application rescue or redeployment projects due to this issue.

  24. Jonathan September 1, 2013 at 12:07 am - Reply

    +1 Dave, totally agree. Its all about the implementor experience.

  25. Dave August 28, 2013 at 5:58 pm - Reply

    I think it’s a little comical that Walmart has dropped ATG. If I recall, Walmart initially purchased ATG back around 2007 (I believe but don’t quote me on that). At that time, they were taking bids from various US IT consulting firms with an expertise in ATG. Lo and behold the worlds largest retailer did not want to shell out the bucks to hire a US firm and instead thought they could save a few dollars by outsourcing the development overseas. Fast-ford 6 years and they are dropping ATG, hence comical. Moral of my story is all of these frameworks/e-commerce solutions are only as good as the people who implement them. Everyone of them are great long term e-commerce solutions are long as they are implemented right form the beginning.

  26. Edouard August 2, 2013 at 6:43 am - Reply

    Hello Elena,
    Darty is on WCS (using Hybris PCM for product management only)

    • elena August 6, 2013 at 5:40 am - Reply

      Thank you for your comment Edouard! I have added Darty as WCS’s client.

  27. elena May 28, 2013 at 7:56 am - Reply

    Thanks Shanky! I will update the post.

  28. shanky May 25, 2013 at 6:41 am - Reply

    sony is also moving to Ebays GSI from IBMS WCS

  29. elena May 21, 2013 at 10:24 am - Reply

    You are very welcome, Fino!

  30. Fino Sosa May 16, 2013 at 9:40 am - Reply

    Thanks Elena.
    I’m so glad I found this information since I’m working on a project on what the top 100 US companies are using as their main ecommerce platform.

  31. Srinivas V March 4, 2013 at 10:52 am - Reply is on Ibm WCS.

  32. elena March 4, 2013 at 6:51 am - Reply

    Hi Bob,

    Thank you for your comment!

    You are right about roots and costco. However, used to be on iCongo but uses Demandware now. Take a look at the following sources:



  33. Bob Werkema March 4, 2013 at 5:59 am - Reply

    I have worked for IBM and Oracle ATG (part of the Endeca acquisition), and now hybris. have a bit of a perspective as a result.
    Puma and Roots NA are both running iCongo legacy, which is hybris. Costco just inked a worldwide deal with hybris, tho North America is still IBM.

  34. Cornelia Jehn February 28, 2013 at 12:15 am - Reply

    I just want to add: You can also find lots of interesting and big customers by clicking on Intershop’s customers:
    See for example HP, Pottermore, Otto, Mexx and lots of others..

  35. elena February 25, 2013 at 7:43 am - Reply

    Hi Alfonso,

    Thank you for sharing this information. I think it might be very interesting to many of our readers.

    What did you mean saying ‘very risky list’?



  36. Alfonso February 25, 2013 at 7:28 am - Reply

    Vewry risky list:

    Sony South America is running ATG.
    Galleries Lafayette is running Endeca on top of Hybris
    Home Depot is running Endeca on top of IBM
    H&M is running Endeca on top of Hybris
    Sears is running Endeca on top of IBM
    Staples is running Endeca on top of IBM

  37. Mike February 20, 2013 at 3:16 am - Reply

    Walmart have dropped ATG and are moving to opensource.

  38. elena February 19, 2013 at 9:25 am - Reply

    Thanks Jlgraupera for finding the mistake. I’ve fixed it.

  39. elena February 18, 2013 at 2:19 pm - Reply

    Hi Surajit. Thank you for spotting the error. I have gone ahead and made the necessary change.

  40. elena February 18, 2013 at 2:19 pm - Reply

    Hi Felton and Samee! Thank you for your feedback. I currently don’t have access to data that would allow me right a comparison list of the most popular Order Management applications used by the biggest online retailers. However, I will definitely look into ways to gather this data.

  41. Surajit Dutta February 18, 2013 at 1:27 pm - Reply

    Target is on Websphere Commerce, not on ATG.

  42. Samee R. February 18, 2013 at 12:12 pm - Reply

    Great, simple list of what many people are looking for!

    +1 on the what Felton mentioned. That would be of great interest to myself, as well as many others. Nice work.

  43. Felton Lewis February 18, 2013 at 8:15 am - Reply

    Great piece of work.

    Could you also publish a follow-up datapoint on which Order Management applications the largest retailers are using as well? The reason I believe that may be equally important to potential buyers and evaluators is that capturing and fulfilling an order goes hand and hand.

    Also, the cost of integration between the Commerce and the Order Management applications, or the Commerce application and the legacy OM is huge. Finally, being able to configure the Commerce and Order Management solution to support multi-channel or Omni channel is equally huge as well.

    Urban Outfitters is a great case study on MPOS, and the entire solution the customer has deployed is ATG, Sterling Order Management, and Star mount MPOS. I can send you a data point on the overall solution that was pulled together, but freeing up sales associate from sitting behind the POS terminal to being able to serve the customer, and using an IPAD, or IPOD was pretty innovative.


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