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UK-Based Luxury Brand Improves Website Performance & Reduces Hardware Footprint

An international luxury brand have recently migrated its Oracle Commerce website to Spark::red and saw significant improvement in performance while reducing hardware footprint.


The retailer built its first Oracle Commerce website a few years ago. Recent web traffic growth, as well as increasing customer expectations made it obvious to the retailer that it could no longer rely on existing systems to provide required website stability. It needed a reliable partner that would ensure the flawless performance of its systems at all times, while allowing the company’s internal team to focus on business development instead of troubleshooting.


After evaluating the existing environment, the Spark::red team believed it could provide better website performance and stability under high loads of traffic while significantly reducing the retailer’s hardware footprint. The following was provided as part of the Spark::red Oracle Commerce Hosting Solution:

  • Newer and faster servers
  • Dedicated redundant 10GB networks
  • Hosting environment configured and tuned by Oracle Commerce experts

Note: No code changes or application/database tuning was performed.
All performance improvements described below are a direct reflection of the changes made to the hosting environment by Spark::red.


The hosting environment delivered by Spark::red had 60% fewer servers while providing four times better application performance.


As a result of the changes implemented by Spark::red, the client saw significant improvement in the website performance. Switching to a smaller but better optimized hosting environment allowed the company to minimize infrastructure-related expenses.

About the Author:

Elena Rybalchenko is a Marketing Professional with a background in engineering. She has been focused on improving communication between technical and business professionals in the eCommerce industry through translating technical information for non-technical audiences, as well as analyzing eCommerce and IT markets and sharing industry insights and trends.


  1. Giuseppe Pace July 27, 2016 at 12:51 pm - Reply

    Hardware replacement in the hosting environment is a secure way to improve any system performance (in this case Oracle Commerce based). But the most important thing is the environment tuning like Repository Caching strategies, Session Management, Balancer configuration and so on. This is true for old or new hardware.

    However congrats to Spark::red team for the job!

  2. Sahil Bajaj July 23, 2016 at 9:57 pm - Reply

    What was the exact reason ?

    • Elena Rybalchenko July 25, 2016 at 12:22 pm - Reply

      Hi Sahil,

      The performance improvement is the result of the hardware replacement (newer and more efficient servers were provided) as well as the initial configuration and tuning of the environment performed by Spark::red. Our team has been managing Oracle Commerce sites for nearly a decade and after testing many possible configurations and settings, identified those that result in the best performance for the Oracle Commerce-based sites.

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