Have you ever thought about how many mobile devices you use on a regular basis? How many of them do you use to access the Internet? Based on a Pingdom report, 10% of worldwide internet users visit websites via mobile devices every day that is 163% more than in 2010. It is an impressive number, isn’t it?!

As you have already understood, mobile browsing has become an essential part of our life. In combination with a highly competitive Internet environment, content customization for different mobile devices is a good way to reach a wider audience and earn your customers’ loyalty.

Despite the advantages of mobile friendly websites, the majority of US companies still do not tailor their content differently for desktops, tablets, smartphones, etc. According to a Yankee Group report  even such companies as Google and Apple don’t customize their content enough. As a result, downloading a Google page on Smartphones takes more than 30 times longer than on desktops; i.e. a full 12.9 seconds. As a mobile internet user wouldn’t you want it to be faster?

Below are a few tips on how you can speed up your website and deliver the right content to different audiences on mobile devices and desktops.

Some tips to make your website mobile friendly

1. Design your website page for screens of different sizes (TVs, desktops, tablets, smartphones, etc.). Zooming in/out every time you want to press the navigation button or to just be able to read content can be annoying.
2. Send less data to devices with smaller screens. High resolution pictures or numerous mp3 files can significantly increase the page load time or cause errors on the page.
3. Minimize or don’t use Flash content at all. Most tablets and smartphones cannot display such content.
4. Take into account the different behaviors of people using PCs, tablets and smartphones as well as other devices. For instance, PC users usually have more time to spend on the website  and are more comfortable with reading long articles and blog posts. Smartphone users, in contrast, don’t have that much time to dig into details. Moreover, the small screen on such devices makes it inconvenient for reading a large bulk of text.